The Tipping Point: How Little Things Can Make a Big Difference –
How is it that small changes can lead to widespread, even epidemic-like changes? What causes something to reach the tipping point, where critical mass creates its own momentum? Malcolm Gladwell made some surprising discoveries when researching these questions. He shares insights on what makes certain people more influential than others, what makes some communications more successful and memorable than others, and the importance of situational context on shaping our beliefs and actions.
The small things we do can be powerful and have a meaningful impact on ourselves, our families, and our communities. Sometimes it seems overwhelming to make a change, and we may feel like we need to take giant, dramatic steps to reach our goals. But think about every journey you've ever been on. They all start with a single step in the right direction.